The Ideas Book explains how to generate excellent ideas, and how to run brilliant brainstorms. It is a training theme in its own right, and combined with The Diagrams Book, it makes a powerful training course in how to have a Point of View and a persuasive Line of Argument. Twice voted WHS Smith Book of the Month and nominated for CMI Management Book of the Year, the 10th anniversary edition will be out in March 2026.
So far it has been translated into 10 languages: German, Japanese, Spanish, Chinese, French, Polish, Greek, Indonesian, Italian, Hungarian, and a special Indian edition. Deals have also been agreed in Turkish, Romanian, and Thai.
Read a review of the French version Libérez Votre Créativité.
10th anniversary special edition expanded to include 100 techniques. Out March 2026.
WATCH THE ASSOCIATION OF MBAs SEMINAR HERE: HOW TO GENERATE IDEAS INTELLIGENTLY (1 hour)
Buy the online training programme here.
The new paperback edition is out now.
Read 6 brainstorming techniques you need now and advice on Hive here.
HOW TO GENERATE AND JUDGE BRILLIANT IDEAS INTELLIGENTLY
A 40-minute webinar covering chapters 3 and 4 from The Ideas Book.
The new chapter echoes the training scheme. Download the Line of Argument Planner here.
